We are a publisher that creates and curates stories about everyday people, for everyday people.
By showcasing extra-ordinary content that celebrates the best of humanity, we want to make social media a better place – one of empowerment, education and entertainment, rather than negativity and sensationalism.
Our why and values
We want to celebrate the best of the human race in a bid to make social media a better place.
Social media has lost its way. We feel it is important to recalibrate everyone’s relationship with it and use the platforms for good – while at the same time, giving back to those who need it.
That’s why we live and work by these values.
Authenticity Diversity + Inclusion Community Reliability Social Good Edutainment
Meet the leadership team
Joseph Summers
Co-Founder | CEO
Joseph has over 15 years industry experience and most recently founded the Australian, New Zealand, & USA operations for LADbible Group. During this period, they won several industry awards and were nominated for a Walkley Award for Journalism. Prior to this he was at The Guardian UK.
Rachel Hall
Co-Founder | COO
Rachel headed up LADbible Australia’s commercial division and took it from generating seven figure annual revenue to eight figures within 2 years. She played a key role in several commercial campaigns that went on to win industry awards, and prior to LADbible was in a strategy position at Nova Entertainment.
Max Sherry
Co-Founder | Creative Director
Max is a journalist and creative director. He previously led the launch of SPORTbible Australia and made it the most engaged and viewed sport brand on social media in the country. Prior to this he was a journalist at Fox Sports Australia.